7 Ways to Increase Engagement Rates on a New Lead
Engaging with new leads effectively is crucial to converting them into paying customers. The second step in our 5-step process to increase sales focuses on maximizing engagement rates. Here are some proven strategies to help you achieve high engagement rates with your new leads.
1. Call Within 5 Minutes
Speed is critical when it comes to engaging new leads. Studies show that contacting a lead within the first 5 minutes significantly increases the likelihood of conversion.
Why It Works: Immediate contact shows that you are attentive and responsive, making the lead feel valued. It also allows you to catch them while they are still thinking about your service.
How to Implement: Set up an alert system to notify your sales team as soon as a new lead comes in. Ensure that your team is trained to make these calls promptly.
2. Double Dialing
If the lead doesn’t pick up on the first call, try calling them again immediately. This technique, known as double dialing, can increase the chances of your call being answered.
Why It Works: Many people might ignore an unknown number the first time, but a second immediate call can prompt curiosity or urgency, making them more likely to answer.
How to Implement: Train your sales team to make a second call immediately if the first attempt is unsuccessful. Ensure they leave a voicemail on the second attempt if the lead still doesn’t answer.
3. Text Messaging
Sending a text message is a great way to engage leads who prefer not to answer phone calls. It’s quick, direct, and can be less intrusive.
Why It Works: Text messages have high open rates and can be read at the lead's convenience. It also allows for immediate and informal communication.
How to Implement: Use text messaging software that integrates with your CRM to send personalized messages. Include a call-to-action, such as scheduling a call or visiting your website.
4. Email Follow-Up
Follow up your initial call and text with a personalized email. This adds another touchpoint and provides the lead with detailed information about your services.
Why It Works: Emails allow you to provide more information and can be easily referenced later. It also gives leads another way to respond at their convenience.
How to Implement: Create email templates for different stages of the engagement process. Personalize each email with the lead’s name and specific details about their inquiry.
5. Personalized Video Messages
Sending a personalized video message can make a strong impression and differentiate you from competitors.
Why It Works: Video messages are more engaging and can convey your message more effectively than text alone. Personalization shows you’re willing to go the extra mile.
How to Implement: Use video messaging tools to record short, personalized videos for your leads. Mention specific details about their inquiry to make the video relevant.
6. Provide Valuable Content
Share valuable content such as case studies, testimonials, and informative articles that address the lead’s pain points.
Why It Works: Providing valuable content builds trust and demonstrates your expertise, making leads more likely to engage with your business.
How to Implement: Create a library of content that can be shared with leads based on their interests and needs. Use your CRM to track which content has been shared and the lead’s response.
7. Consistent and Persistent Follow-Up
In alignment with our core value of "Never assume outcomes", don’t give up after one or two attempts. Consistent and persistent follow-up can turn a hesitant lead into a loyal customer. Studies show it can take 8 - 12 attempts for a lead to engage with you.
Why It Works: Persistence shows dedication and can help overcome initial resistance or indifference from the lead.
How to Implement: Develop a follow-up schedule that includes multiple touchpoints over several weeks. Use a mix of calls, texts, and emails to keep the engagement varied and less intrusive.
Conclusion
Increasing engagement rates with new leads is all about speed, personalization, and persistence. By implementing these strategies, you can ensure that your leads feel valued and are more likely to convert into paying customers. Remember, the quicker you can establish a connection, the higher your chances of success. Start applying these tactics today and watch your engagement rates soar.
Want us to help you do all this?
